Social Media and Tourism Oct 22 at MEDB

Waterfall photo on the Road to Hana

Eventbrite - Opportunities in Hawaii Social Media Tourism
REGISTER FOR THIS EVENT HERE: http://smchi-121022.eventbrite.com/

Many of us social media pros daydream about the possibilities for using social media marketing in Hawaii tourism – all the way from the Hawaii Tourism Authority down to every Mom and Pop business. But words are useless without action! Hawaii is such a golden destination! We are no longer isolated due to the power of social networks, and making media has become so affordable and increasingly personable and effective.

So we’ve asked several local social media leaders to play with the question, “What if?”

Our panel members will step into the social media “imagineerium” and conjure up social media ideas that can directly benefit both tourism professionals and businesses in Hawaii. Our local social business experts will suggest a range of awesome outcomes that can result from adding new ideas, tactics, and strategies to our Hawaii marketing efforts. No matter how you’re connected to tourism (and who isn’t!), you’ll have take-aways and campaign ideas which you can use immediately.

The presentation will be fast-paced and you’ll have the chance to vote for and discuss your favorite ideas in the second part of the program. Bring your iPads, notebooks and be prepared to be inspired and have fun! Here are a few random ideas to get your juices flowing!

“What if Hawaiian Airlines in-flight napkins had their Twitter name imprinted and every week they gave away a random interisland trip to an instagram taken while flying Hawaiian?”

“What if Maui had a social media team that rotated monitoring FourSquare checkins at OGG and shared a local tip/coupon from member businesses?

“What if the large hotels gave away a free eBook at check-in produced by Maui bloggers on the best photo locations on Maui?”

“Imagine if OGG had a live screen of the Twitterati on Maui near baggage claim?”

“Wouldn’t it be cool to have a QR code wall in addition to the tourist magazines to point visitors to green and social tourism activities?”

Adding to the excitement: We are hosting this event on Maui – voted the second most popular destination in the US! We will have @EatGogi food truck so come early, so come early and dine with us! Our Oahu community is still meeting at Amuse Wine Bar to watch the live stream, inbound this time.

Our presenters will include: Pomai Weigert, Liza Pierce, Tara Coomans, Aimee Singer, Laura Kinoshita, and Shane Robinson. Roxanne Darling will moderate.

This event is live ON MAUI and will be livestreamed to the world, with a satellite event on Oahu. This event is not sponsored by MEDB. We are renting the space from them, hence the small registration fee. Let’s support MEDB who has done so much for us in sharing the awesome Malcolm Center!

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Blogging Basics and Growing Your Blog

Most entrepreneurs on Maui have by now heard the importance of blogging for business.  Some have just started and working their way into developing their blogs, while others have tried and stopped.   The most popular reason for quitting blogging is “lack of time” but there are also others like “no one reads my blog” and “I am just not good at writing“.  My experience and observation tells me that many quit too early.  To help aspiring bloggers get a good start and persevere, I created an outline on the basics of blogging and how to make them grow.  May many find this helpful:

I. Basics:

A. Know your goal in blogging

  1. Personal Satisfaction – Expression of Creativity; Sharing Your Hobby or Passion; want to meet new friends, etc.
  2. To Promote My Business – should still be passion related
  3. Be A Professional Blogger – gain income through blogging
  4. For 2 and 3 – your blogging standard would be higher: own URL; correct grammar and spelling;  disclosures; site references, need a good web design.

B. Establish a benchmark and set a growth goal - where is your blog at in the beginning (or at this time)

  1. Where are you at:. Find out from:   http://www.websitegrader.com/ / http://www.blograder.com/ / http://www.woorank.com/
  2. Establish a short term goal. ex. increase daily visits by 3
  3. Establish a long term goal.  ex. 10,000 page views a month

C. Install an analytic tool in the blog to help monitor growth

  1. SiteMeter – easier to use but limited
  2. Stat Counter -
  3. Google Analytics  (most used by professionals)
  4. Blog Rankings – Page Rank; TopBlogsites, etc.

II. Promotion and Growth

1. Know basic SEO (Search Engine Optimization). Why? because Google will bring visitors to your blog.

  1. The blog name you choose is important
  2. The title of your post  is important
  3. Pictures / photos has to be labeled and or tagged.
  4. Tag your posts
  5. Use key words – don’t get carried away but don’t neglect either
  6. … and many more

2. Content is the king

  1. Write interesting content (interesting to you and your reader).  Be human. Sure key words are important but don’t overdo it.  Write with passion. Write with humor if you can (and it’d appropriate).  Be technical only if it’s a technical blog.
  2. Write Well  – for blogs, it does not have to be too formal – it can be talk strory kind but following basic rules of punctuation, grammar and spelling is important.
  3. A 250 word post is good.  If less, maybe add photos; if more decide into several posts. If not too long but long enough, chunck it.
  4. Words are good but adding photos, videos or slideshows greatly enhance the content. Don’t overdo.

More about blogging content HERE.

3. Participate actively in social media

  1. Blogging Community
    1. Find blogs related to your blog.  Read them and comment on it. Add them in your Blogroll.  Subscribe in their feeds or e-mail newsletter.  Be friends with the other bloggers.  Make an effort to get noticed by influencial bloggers – be friends with them. LINKS are important
      1. Participate in Blog Carnival and Memes
      2. Create some loyal commenters by commenting back on their comments.
  2. Facebook -
    1. Know Facebook Pages relevant to your blog.  Engage there.  If the administrator allows others to post on their wall, post relevant links to your blog.  Do not overdo.  Do this only when you already have established relationship with the owner of the page.  ex.  there are many existing MAUI pages on FB.
    2. Make sure you have “LIKE BUTTON” on your post.  You’ll be amazed how that would help promote your blog.
  3. Twitter -
    1. Tweet a link to your blog post.  If you get a lot of RT’s, you’d hit a jackpot! :) Make sure you have the Tweet button.
    2. Follow famous bloggers and social media “true experts” and learn from them.  They will usually tweet out helpful links.
  4. Other Social Networking and Social Marking Tools – YouTube; LinkedIn; Diggs;
  5. Forums and Discussions
  6. Attend Meet-ups
  7. List blog in blog directories

4. Promote in Other Media -

Utilize other forms of media like newspaper; radio, e-mail etc.. Especially on Maui where many are a bit behind technology, print media is still a good way to promote your blog.

*****

About the Author

This outline post is written by Liza of A Maui Blog to assist the MauiSMUG new bloggers in their desire to grow their blog.  One of Liza’s passions is helping others succeed in their businesses by leveraging the use of the new media., particularly blogs and Twitter.  For further questions and  inquiries, you may contact Liza on her contact page, or leave a comment below.

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