Social Media Bootcamp September 22

Social Media Boot CampDon’t miss our next Social Media Boot Camp at High Tech Maui on Saturday, September 22! If you’re new to social media, or just getting your feet wet, or starting to think about an overall social media strategy for your business but don’t know where to start putting all the pieces together, or just confused, this workshop is for you.

Date: Saturday, September 22, 2012

Time: 10:00 a.m. – 4:00 p.m.

Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei

Cost: $65

Seating limited to 30

Register Online!

There’s a lot of social media activity around Hawai‘i these days. Usage of social networks such as Facebook, Twitter, LinkedIn and Google+ are at an all time high. Don’t miss out on all the buzz. This workshop offers a high level view of the entire social media landscape and provides all the tools necessary to craft a strategy that works for you and your business.

Topics include:

  • Getting started in social media for your business:
    • What is social media?
    • General principles and mindsets
    • The anatomy of a social media strategy
    • Do’s and don’t’s
    • Social media etiquette
  • Why your website and your blog are the same thing
    • Introduction to the blog as the website
    • Where your blogsite fits into the overall landscape of your social media strategy
  • High level introduction to the current popular social networks—setting up accounts, profile management and basic best practices in:
    • Facebook
    • Twitter
    • Pinterest
    • LinkedIn
    • Google+
  • High level tour of some of the more popular social media apps on the iPhone and iPad.

Laptops welcome, but not required as part of the workshop. Bring them if you like using them to take notes. (This is not a follow-along workshop.)

Blogging Basics and Growing Your Blog

Most entrepreneurs on Maui have by now heard the importance of blogging for business.  Some have just started and working their way into developing their blogs, while others have tried and stopped.   The most popular reason for quitting blogging is “lack of time” but there are also others like “no one reads my blog” and “I am just not good at writing“.  My experience and observation tells me that many quit too early.  To help aspiring bloggers get a good start and persevere, I created an outline on the basics of blogging and how to make them grow.  May many find this helpful:

I. Basics:

A. Know your goal in blogging

  1. Personal Satisfaction – Expression of Creativity; Sharing Your Hobby or Passion; want to meet new friends, etc.
  2. To Promote My Business – should still be passion related
  3. Be A Professional Blogger – gain income through blogging
  4. For 2 and 3 – your blogging standard would be higher: own URL; correct grammar and spelling;  disclosures; site references, need a good web design.

B. Establish a benchmark and set a growth goal - where is your blog at in the beginning (or at this time)

  1. Where are you at:. Find out from:   http://www.websitegrader.com/ / http://www.blograder.com/ / http://www.woorank.com/
  2. Establish a short term goal. ex. increase daily visits by 3
  3. Establish a long term goal.  ex. 10,000 page views a month

C. Install an analytic tool in the blog to help monitor growth

  1. SiteMeter – easier to use but limited
  2. Stat Counter -
  3. Google Analytics  (most used by professionals)
  4. Blog Rankings – Page Rank; TopBlogsites, etc.

II. Promotion and Growth

1. Know basic SEO (Search Engine Optimization). Why? because Google will bring visitors to your blog.

  1. The blog name you choose is important
  2. The title of your post  is important
  3. Pictures / photos has to be labeled and or tagged.
  4. Tag your posts
  5. Use key words – don’t get carried away but don’t neglect either
  6. … and many more

2. Content is the king

  1. Write interesting content (interesting to you and your reader).  Be human. Sure key words are important but don’t overdo it.  Write with passion. Write with humor if you can (and it’d appropriate).  Be technical only if it’s a technical blog.
  2. Write Well  – for blogs, it does not have to be too formal – it can be talk strory kind but following basic rules of punctuation, grammar and spelling is important.
  3. A 250 word post is good.  If less, maybe add photos; if more decide into several posts. If not too long but long enough, chunck it.
  4. Words are good but adding photos, videos or slideshows greatly enhance the content. Don’t overdo.

More about blogging content HERE.

3. Participate actively in social media

  1. Blogging Community
    1. Find blogs related to your blog.  Read them and comment on it. Add them in your Blogroll.  Subscribe in their feeds or e-mail newsletter.  Be friends with the other bloggers.  Make an effort to get noticed by influencial bloggers – be friends with them. LINKS are important
      1. Participate in Blog Carnival and Memes
      2. Create some loyal commenters by commenting back on their comments.
  2. Facebook -
    1. Know Facebook Pages relevant to your blog.  Engage there.  If the administrator allows others to post on their wall, post relevant links to your blog.  Do not overdo.  Do this only when you already have established relationship with the owner of the page.  ex.  there are many existing MAUI pages on FB.
    2. Make sure you have “LIKE BUTTON” on your post.  You’ll be amazed how that would help promote your blog.
  3. Twitter -
    1. Tweet a link to your blog post.  If you get a lot of RT’s, you’d hit a jackpot! :) Make sure you have the Tweet button.
    2. Follow famous bloggers and social media “true experts” and learn from them.  They will usually tweet out helpful links.
  4. Other Social Networking and Social Marking Tools – YouTube; LinkedIn; Diggs;
  5. Forums and Discussions
  6. Attend Meet-ups
  7. List blog in blog directories

4. Promote in Other Media -

Utilize other forms of media like newspaper; radio, e-mail etc.. Especially on Maui where many are a bit behind technology, print media is still a good way to promote your blog.

*****

About the Author

This outline post is written by Liza of A Maui Blog to assist the MauiSMUG new bloggers in their desire to grow their blog.  One of Liza’s passions is helping others succeed in their businesses by leveraging the use of the new media., particularly blogs and Twitter.  For further questions and  inquiries, you may contact Liza on her contact page, or leave a comment below.

Upcoming Social Media Workshops

For those starting out in social media on Maui, there are several upcoming workshops within the next few weeks.

Do you want to learn how to use Twitter for your business, learn how to build a loyal following and how to carry on an effective conversation using this amazing communication medium? There’s still time to sign up for Peter Liu’s Introduction to Twitter workshop this afternoon.

Want to start a blog for your business, but don’t know how? Or maybe you have a blog, but don’t know how to use it effectively? Join Peter on May 24 for an in-depth, hands-on, workshop on “How To Blog For Your Business.

And, once you’ve learned some blogging basics, join me on June 7 for an introductory workshop on WordPress, the premiere blogging and website platform available today.

Sharing Photos through Social Media #mauiSMUG

Whats the big deal about sharing photos?

  • Its one of the easiest ways to share your experience, share what you are doing and/or capture information.
  • Sharing photos can build your community of followers and friends
  • A picture says a thousand words, that means less words to type in a blog post or twitter post
  • Pictures are a good place to start a conversation
  • Some examples of photos that I enjoyed sharing recently:
    • Tsunami damage, food I made, food I ate at a restaurant, the Maui shoreline and sunrise from the Molokai Princess, a new telephone pole install, some jewelry I made

Do my photos have to be professionally created?

  • Absolutely not, amateur photography is all the rage in social media
  • The best camera is the one you have on you, and even better, one that can connect you to internet, like a phone with a camera, or a camera with a eye-fi card that automatically sends your photos to a web destination
  • Possible mediums to take photos to share: Camera phones, digital cameras, smart phones, computers, laptops, ipads, Xoom, and more

Are there other photos to share?

  • Yes, you can retweet a twitter post with a link to photo
  • Repost another blog post with images
  • Remember to give credit to the content creator through links and mentions

What are some of the photo sharing sites? (links to these sites will be below this section where details on each of these sites will be provided)

  • flickr
  • smugmug
  • lockerz
  • plixi
  • yfrog
  • twitgoo
  • mobypicture
  • img.ly
  • color
  • foodspotting
  • gowalla
  • instagr.am
  • posterous
  • and more….
  • (see below for links to all of these sites)

That is a lot of sites are they all the same?

  • Not at all. I will break them down below into digestible sections:

 

Photo Hosting Sites

Flickr: http://www.flickr.com/

Flickr calls itself: “the best online photo management and sharing application in the world” and has two goals: 1. help people get their photos out to the world, and 2. enable new ways of organizing your photos and video. It costs $24.95 annually for unlimited uploads. With yahoo’s recent sale of delicious to new owners, nobody is sure of the long term strategy for flickr, and if these fees will remain so low.

Smugmug: http://smugmug.com

Smugmug is another photo sharing site. They call themselves just plain devoted to your priceless photos on their about page. They also mention being a place to back up your photos safe and sound. There are a lot of different privacy settings. It also acts as a place where photographers can sell their photos or use this site as a portfolio. It costs about $40 to $150 annually depending on your account from basic to pro.

For both smugmug and flickr you can share these photos to twitter or facebook, but you would do so by being logged into your account on their website, then clicking on your photo and then clicking share to the twitter or fb account.

See also photobucket, shutterfly, and picasa for more examples of photo hosting services. Also Zoorr, multiply, photopedia, zammel, daily booth.

Photo Sharing Communities

There are a lot of different photo sharing sites. Most of the time you will use them as a function of another application that you use on your phone, computer or browser. Which one to use a lot of times depends on the application you are using and what they happen to use to create the links. Sometimes you have some options as to which one you prefer, other times not. For example the twitter app on the iphone you can select your url shortener in your settings, under advanced, then image service. Options are yfrog, twitpic, lockerz, mobypicture, twitgoo, posterous, and img.ly. I will review the differences between these below.

Deciding which one to choose is part personal preference and part what works most consistently for you.

Examples:

img.ly

http://img.ly/ is a community of sharers on twitter. The most popular photo on their site (as of 8pm 4/27/11)  is shared below and had been viewed 340687 times. A lot of Japanese users.

yfrog

http://yfrog.com/ a community of photo sharers, for some reason I notice when you look at their popular images a lot of time they appear to be from celebs. It is another way to look at your twitter stream, I have an option to view a stream with photos showing. You can email photos into your yfrog account.

Twitpic

Twitpic actually has its own web definition via google and info on wiki (which I did not find for the two above). I think their API is widely used, making them a large photo sharing site. I quote the google web def and wiki page below:

Web definitions

  • Twitpic is a website that allows users to easily post pictures to the Twitter microblogging and social media service. Twitpic is often used by citizen journalists to upload and distribute pictures in near real-time as an event is taking place.
from the wiki page:

TweetDeckEchofonTweetie, Twitfile, and Twitterrificare iPhone applications that can upload photos from iPhones to TwitPic.[7][8]ÜberTwitterOpenBeak and Twitter for BlackBerryare BlackBerry apps that also have the capability of uploading images to TwitPic. WebOS phones may upload images to TwitPic using the Tweed application. Android phones can upload pictures to TwitPic with the Twidroid and Seesmicapplications. Windows Phone devices can upload pictures to TwitPic with the TouchTwit application. All INQ mobile phones have the capability of uploading a picture straight after it has been taken; this is due to the social networking nature of the phone.

You can have your twitpic set to show the public timeline, which means it will show you in real time, all the photos coming into twitpic as a stream. It works primarily with twitter. (not going to see fb options). Your privacy options include show your pics to public stream or not. They give you a unique email address to email photos to to get them into your Twitpic stream as well.

Twitgoo

Similar to the other three photo sharing sites above. photobucket is parent company

View this great article on Sheeptech.com that compares img.ly, twitpic, twitgoo, and yfrog’s features in a graph (see below for just a small peice of their info, click below to get full article)

Image upload

Uploading methods and limitations by the service providers themselves.

Twitpic Twitgoo yfrog img.ly
Local file browsing Yes Yes Yes Yes
Transload No Yes Yes No
Email upload Yes Yes Yes Yes
File format GIF, JPG, PNG GIF, JPG, PNG, BMP GIF, JPG, PNG, BMP GIF, JPG, PNG

*Twitgoo accepts pcx/psd/tiff too, but will convert them to JPG.
*yfrog supports video upload too, but since we are only discussing about image upload, I leave it out of the table

Image viewer

Features on the image viewing page and other relevant information.

Twitpic Twitgoo yfrog img.ly
Follow button No Yes No No
RT button No Yes Yes Yes
Rotate image Yes Yes Yes No
Social media buttons Yes, including email Yes, including email Yes, including email Yes
“Other photos” thumbnail 3 2 2 3, scrollable

Lockerz

Lockerz – Lockerz is a community of users that earn points as they connect, points that can be used in their shopping network. Its targeted for a demo of 13 to 30 year olds.

ABOUT LOCKERZ
Lockerz’ mission is to be the homepage for men and women ages 13 to 30, building a community of trendsetters and tastemakers who love to shop, play and connect on the Web. As a members-only site, Lockerz has grown to more than 17 million members in less than one year, offering major discounts on the best fashions, electronics, music and more. Members earn PTZ® (“Pointz”) by watching videos, listening to music, answering daily questions, and through social commerce. Lockerz PTZ are then used to lower the prices of merchandise at-will. Based in Seattle, Lockerz was founded in 2009 by former technology and retail executive Kathy Savitt. Lockerz is backed by Liberty Media Corporation and Kleiner Perkins Caufield & Byers.

plixi

PlixiPlixi was Tweetphoto, renamed/branded in 8/2010. Plixi is another photo sharing community like Twitpic, but is also trying to be a bit more. You can create events, and then post photos as a group to an event (but I can’t figure out how to tell people to send images to my event). I like the way it actually shows the photos sent up with a post, however, your home feed will only show other friends using plixi, not your twitter stream. On the Iphone app you can only be logged into facebook or twitter, not uploading to both. On May 1st it integrates into lockerz.com. Don’t know how this will change its use or look. It seems like it wants to do cool things but feels clunky to me. I don’t know how to add friends, can’t get the web interface to allow me to connect to FB, but it worked for foursquare, then posted the links to FB. Also web interface does not show the option to connect to twitter.

Mobypicture

mobypicture – Mobypicture excels in linking your photo to many different social networks. With the iphone app I sent a photo, tagged it with keywords, and it went to flickr, twitter, mobypicture, my wordpress blog, facebook, and gives me a unique url for the photo, and an embed code (hence also acting as a photo hosting site). The tags came through nicely to my wordpress site and flickr, both places where I utilize the tag function. (me likey) All usage is free at this time, including iphone app.

What are the differences to other applications?

mobypicture.com permits connectivity between mobile devices and photo sharing sites as well as with blogs. With this application, photos with relevant heading, description and tags can be instantaneously uploaded from a mobile to a blog or to a photo sharing site.

Posterous

posterous – posterous is well known for its use as a blogging site, but it is also a photo hosting site, and a photo sharing site. One of the biggest features of posterous that sets it apart from the other photo sharing sites is it can send your photo to so many other social networks simultaneously, great for leveraging your efforts. In addition every image or group of images that you share can create a blog post for you, basically you are instantly blogging in a blogging community, not just sharing at the microblogging level.

an example of a posterous post:


facebook http://facebook.com – I have to mention facebook as an image sharing community, but I am almost at a loss for words. Of course i see photos on facebook, mine and my friends, and I comment on them there and it is a huge community, but i feel it lacks in the sharing department. A lot of my friends will refer me to their facebook albums, and create events in FB and try to use as press releases but this is very limiting as only friends can see these things. I rarely use FB as my primary photo sharing community, however I do participate in FB photo sharing by sharing my photos via posterous, mobyphoto, foodspotting, etc.

Location based Photo Sharing

Gowalla - http://gowalla.com/

Check in, see where other people are checking in, look at photos of the place you are checking into, and see photos and check-ins for other nearby locations.

Foodspotting – http://foodspotting.com

This is a community designed around sharing food. It has clever features like updating your facebook and twitter with links to your photos of food. It wants to you to build a community of friends within it. It has an iphone app that will search for food near you geographically and show you photos with remarks on location of restaurant.

 

Color – Color is tricky to explain so I am going to use the help of this post at readwriteweb.com [http://www.readwriteweb.com/archives/how_color_is_being_used.php]

Prior to joining Color’s founding team, DJ Patil was LinkedIn’s Chief Scientist. Via Patil’s LinkedIn profile, we see just how ambitious the Color team is about its product: “We’re out to change the world with how people interact and share experience through their mobile devices.”

Color is a smartphone app that enables you to share photos and videos with a group of people at the same location as you. Patil told us that there have been a “wide array of use cases” for Color so far. They range from large gatherings (movie premieres, tech conferences, music concerts) to smaller groups (BBQs, “journalistic events” like the scene of a car fire, cooking groups).

Patil also emphasized that the company is still exploring use cases and they don’t want to “impose our projection of how to use the app” on people.

What Happens to the Content?

There has been confusion about where the content generated by Color goes and how is it shared. Are the photos taken using Color archived? Patil explained that if you participate in a Color group, that content is not only shared in real-time with others in proximity to you, it also appears in the ‘History’ section of the app as an album. You can share albums, photos and videos using Twitter, Facebook, email or SMS.

So color is an app only sharing unless you have shared that album off of your handheld device to twitter, facebook, email or sms.

http://instagr.am/ – Instagram is a hot, fairly new app (released around 10/2010) for iphones that makes your photos look sleek with filters, you can have followers, your photos show a location (and you can use to check into Foursquare with a photo), and you can share the photos to your other networks and communities.

also foursquare, brightkite, yelp, loopt, boarding, going, and whrrl.

Note: There are so many companies out there and more getting created, and existing ones changing. I will try to keep updating this information here.

Ask a Flowchart: Where Should I Post My Photos Online?


Blogging 101: Give Them Content!

Reprint of article originally posted on Digital Splash Media.

Consistently blogging good content is a better investment than hiring an SEO expert.

One of the most common questions I get from people is how to increase traffic to their website. My response is always the same. Do you blog? How often do you blog? Typically they don’t have a blog or don’t blog very frequently, often citing that they don’t have anything to blog about. I disagree. I think every small business has something to talk about and should be blogging about it. So, here’s a quick overview to get you started if you’re one of those that doesn’t have a blog or struggles with how to blog or what to blog about.

Awhile back I tweeted that “consistently blogging good content is a better investment than hiring an SEO expert.” This tweet was a paraphrase from a video on the ReelSEO blog where Rick Calvert, CEO of BlogWorld said:

We all know that social [media] has turned search on its head. A much better investment than paying some SEO expert is to start a blog and start putting up good, relevant content on a consistent basis. That’s going to increase your search ranking better than anything else you can probably do.

Here’s the video, if you’d like to watch it.

So, that’s why you should be blogging on a consistent basis, but maybe you’re stuck and don’t understand how to go about blogging or where to come up with ideas to blog about. So, here’s a few blogging tips for you.

Know Your Audience and Connect with Them

Know who your audience is. Who are you trying to attract to your site. Hopefully you have a pretty good idea about who your customers are. What’s the demographic? What are their interests? Write about the things your audience is interested in – what they want to learn about. Writing for your target market does not mean hard-selling your products or services to them. It means connecting with them, sharing with them, becoming a resource for them. Help them out. Be a resource for them. Establish trust with them and establish yourself as an expert, or at least a very useful and knowledgeable resource in your field.

 

Keywords

Once you know who your audience is and what their interests are, listen to them. What keywords and phrases does your audience use? These keywords and phrases are blog topic ideas for you. Fill your posts with those keywords. Use Google Insights to identify other, related keywords people are searching for related to your content.

Types of Posts

Regarding the kinds of blog posts you do, consider incorporating several types of blog posts, *(thanks to Karen Rubin of Hubspot for this idea, see acknowledgements below).

  • Basic, everyday posts – how-to, rich in keywords, quick to whip out
  • Thoughtful posts – fewer and less often, take more time to write, establish yourself as a thought-leader
  • Big Blog Posts – Lots of work, lots of links
  • Fun posts – Perhaps a bit of frivolity but it shows your personality
  • Firey posts – potentially controversial, use sparingly, be ready to defend yourself

Post Structure

Use headings (i.e. Heading 2, Heading3, Heading 4, in WordPress – Some SEO expertes recommend using only one Heading 1 on a page and that should be the title of the blog post. A good WordPress theme should already incorporate this for you.) for sections of your blog post.

Keep your basic, everyday posts to 500 – 800 words.

Uses bullet lists but don’t go crazy with them

Each blog post should feature one main idea. If you’ve got several ideas you want to cover, write different blog posts for each idea.

Use categories and tags. Think of categories as the main content topics that your write about. For example, some of the topics I write most about are, WordPress and Online Video. These are two of my categories. A given blog post would probably only be assigned to a couple of categories at most. Use tags to identify the main keywords that are used in your post. Categories and tags can be useful ways for your readers to find your content. Include lists of categories and tags in your sidebar or footer to help your readers find similar articles.

Always add at least 1 photo or image. Make sure you have the rights to use it. Better yet, take your own photos and use them.

Add video as much as possible. I’m a big fan of online video. Video gets people’s attention. If you have a webcam, an iPhone or almost any camera, you have the ability to incorporate short video of yourself talking about the subject. And if you upload that video to YouTube, the second largest search engine behind Google, that makes your content that much easier to find. To learn more about online video, check out the online video category on Digital Splash Media .

Blog Topic Ideas

A lot of people have a tough time coming up with ideas to write about on a blog. They think they don’t have anything to write about. But I’d be willing to be that there’s a ton of ideas out there for you to write about. Here’s a few ideas about where to come up with ideas to blog about.

  • Write about questions that you receive via email (check your outbox).
  • Write about questions you get on the phone and in person.
  • What questions are you constantly having to answer? Write about it and then point people to your article when they ask you, saving yourself some time down the road (that’s the genesis of many of the posts on this site).
  • Share a recent experience.
  • Comment on other blog articles from other sites.
  • Turn a press release into a blog article.
  • Look in industry forums for topic ideas. The questions people are asking in your industry forums are fantastic blog post topic ideas. And the words they use? Great keyword resource.
  • What are your competitors blogging about?
  • What are others in your industry blogging about?
  • What are the latest trends, thoughts, ideas in your industry?
  • What impacts do world, national or local news events have on your industry?
  • If you make and sell products, write about your process. How do you design, test, produce? Write about your designers or testers working on the new product. You don’t have to divulge your new secret feature, but talk about what goes into designing and testing, what you’re trying to accomplish, how this product will make users happier. Most consumers probably have no idea how much time and effort goes into product design. Help them appreciate that. They may even give you some helpful feedback and they’ll feel like they were part of the process.
  • Write tips and tutorials about your industry, product line, etc.
  • Write about recent events your organization has held or participated in.
  • Got additional ways you come up with ideas for content? Share them by commenting below.

Writing Headlines

Writing headlines is part art, part science. The headline is what will probably initially pull your readers in. Headlines get shared via Twitter and Facebook. Practice coming up with good headlines that will get people’s attention. Write the headline before the article. Surprise people. Use keywords. Check out author and blogger Tim Ferris’s recent article Blogging by Numbers: How to Create Headlines That Get Retweeted for some great advice on writing headlines.

Comments

A key element of blogging is to interact with your readers via comments. You want interaction with your audience. You want comments. Respond to comments. When someone comments on your blog, subscribe to that commenter and follow them on Facebook. Comment and participate on their blog. Every blogging tool out there has a field to enter your website address when you leave a blog comment. When you leave a comment, your name will show up, linked to the website you enter there. That’s a link back to your blog. That’s good. But, don’t abuse that. You don’t want to be a blog spammer. Keep your comments relevant, thoughtful, helpful and civil.

Ok. That’s probably more than enough for you to try to digest for now. Hopefully this gave you some ideas on how to start or improve your blogging. Got a comment or question about blogging? Join in the conversation by commenting below.

Acknowledgments

Many of the ideas from this post came from a presentation given by Karen Rubin of HubSpot at a WordPress WordCamp in Boston in 2010. Here’s the video of that presentation:

The slides from Karen’s presentation:

Rock Your Business Blog 

View more presentations from HubSpot Internet Marketing.

Social Media 101 Workshop

You’ve probably heard the buzzwords, “Blogs”, “Wikis”, “Tweets”, “Social Networking”, etc., and have several outstanding invitations to join Facebook, LinkedIn or any number of services, and perhaps people are telling you your business needs to have a presence online, and that your website (if you have one) simply isn’t enough in today’s world.

Join technologist Peter Liu January 20th, at the Malcolm Center, 1305 Holopono St., Suite 1, Kihei, for a workshop about “Using Social Media In Your Business” and get the lowdown on what the Web 2.0 revolution is all about. This workshop focuses on describing in layman’s terms how today’s Internet and World Wide Web is weaving itself into our lives and businesses, and presents the framework necessary to start building it into your plans and strategies going forward.

Register Online!

Date: Thursday, January 20, 2011

Time: 9:00am – 11:00am

Location: Malcolm Center, 1305 Holopono St., Suite 5, Kihei

Cost: $25

Seating limited to 20

Peter Liu Biography

Peter Liu

Peter Liu is a technologist, Internet advocate and veteran of more than 25 years in the computer industry.

Learn more about Peter.